Tell your story

How can narrative photography be made future-proof?

Tell Your Story

A New Role for Photography in a Changing Market

The world of documentary photography finds itself in a paradox. Visual exhibitions continue to attract the masses and institutions as World Press Photo grow internationally. Yet, it becomes increasingly difficult for the average photographer to make ends meet. How can narrative photography be made future-proof?

That’s the central question of Tell Your Story. A New Role for Photography in a Changing Market.

Visual story editor Marc Prüst studied numerous real-life examples from the world of photography, as well as lessons learned from other sectors like online radio and journalism. How are photographers, journalists and artists adopting to the digital economy and the demise of traditional media?

Readers will learn about various earnings and distribution models, and tools to tap into the right market for their work. Additionally, a practical leaflet guides photographers through the various steps of a successful photography project.

© Jeroen Toirkens BOREALIS, Canada Waswanipi Cree, January 2018

Why Forhanna invested
in future-proof photography

Forhanna invested in this project because we are committed to supporting documentary photography, and to strengthen the very foundations of the profession. The new earnings and distribution models that were studied for this project, will help make photography future-proof.

Forhanna and Marc Prüst will continue to cooperate. We plan to organise workshops, lectures and other events about this topic.
Contact office-at-forhanna to learn more.

Webinar Visual stories in books 

Tell Your Story:
the bookpresentation

Tell Your Story was presented at 4 February 2020 at Pakhuis de Zwijger in Amsterdam.

During the event Future Proof Photography, we’ll welcome a range of experts from the field, such as

Marc Prüst
Moderator, photography consulent & curator
and researcher / writer of ‘Tell Your Story’

David Campbell
Writer, professor and producer who analyses visual storytelling

Monique Nolte
Director of Doclines, ‘Het beste voor Kees’

Suzanne Henning
Director at DuPho. & boardmember of Pictoright

Jan Hoek
Artist and writer

Manola van Leeuwe
Photographer and graphic designer

Lars van den Brink

This project was supported by the Dutch Journalism Fund (Stimuleringsfonds voor de journalistiek), Forhanna, DuPho., the association of professional photographers, World Press Photo, and Pictoright Fonds, the author’s rights organisation for visual creators in the Netherlands.


Download the pdf for free

Join the Forhanna Community

When you become a member of our community – free of charge-  you can watch all the webinars.

Future webinars will provide more in-depth information for photographers looking to link a business model to their project.

Also members will have access specific content,   such as of the pdf of the Tell Your Story book.

Why would I?
With a quick & one time registration, you gain easy access to all of  Forhanna content.


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